More so, what does this mean for you? Even if you feel comfortable about your own company's situation, have you thought about your main customers, suppliers and competitors - how is your market changing? Are there new opportunities or threats? Have you evaluated the main economic scenarios and developed action plans action plans accordingly?
Pressure on short-term liquidity has been the most immediate impact of the impact of the financial crisis in the most industries. Companies that have relied on debt have suddenly found that it is no longer straightforward or cheap to raise or roll over.
Before the financial crisis hit, most network operators had managed to clean up their balance sheets following the dot.com crash, consolidation frenzy and 3G licence fee bubble that coincided with the start of the millennium. A number of companies has even gone so far as starting dividend payments (eg, Vodafone, FT, DT), commencing share buy-backs (eg, FT, BT, Telefonica) and restarting their acquisitions machines (e.g., Vodafone, FT, Telenor) - particularly with an eye in high growth emerging markets.
This article also looks at Operators, Content aggregators suffering from advertising cutbacks and equipment and service suppliers. Find out what this means for you and what might happen in the economy - how the market will change and what approach you should take.
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