The European Way

Competitive strategies to outperform Toyota in the next decade

This analysis represents the ‘European Way’ – a strategic approach that plays to the strengths and specific characteristics of the European industry. In this analysis, PA looks at:

1. The current industry environment:

   • The growth strategies pursued in automotive manufacturing within different regions over the last decade
   • The winners and losers from this growth effort
   • What´s next for Europe to do for winning the next decade of industry competition?

2. The interrelated strategies that make up the European Way:

   • Focusing on innovation - breakthrough in added value as well as in re-inventing the motoring of the future 
   • Fixing products and processes - cost base and lean-load production planning 
   • Capturing downstream - customer value expectations and holistic concepts of new mobility 
   • Getting supplier relationship management right - common understanding of values and trust 
   • Embracing co-opetition - the power of alliances and co-operation in competitive environment 
   • Transcending the industry - greener, safer and smarter mobility solutions for macro economy. 

3. What this strategy could mean for European car manufacturers?
   At the moment, car makers are pusuing various aspects of those strategies. Their unique combination as 'European Way' is a plan for countering the success of the Asian automotive industry.

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